About Choice products

At Tango, we offer Choice Products such as Reward Link® (RL), Promo Link ™(PL), and Disbursement Link (DL):

What is Reward Link®?

Reward Link is a web link (catalog of digital gift cards) that is sourced and maintained by Tango. It provides an assortment of digital gift cards, prepaid cards, and donation options. Reward Links allow your recipients to choose from a variety of gift card options by clicking a link that is emailed to them; reward value can be spent on one gift card or staggered across multiple brands. Some links also provide the option to donate all or a portion of their balance to a select number of charities. Reward Link can be also customized to offer plastic redemption options.

What is Promo Link™?

Promo Link is a Tango product (web link) that is delivered to your recipients digitally and can be used as an incentive to drive specific behavior with consumers. With Promo Link, you give your recipients a gift of choice to use within a given timeframe and reclaim any unredeemed funds.

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Acceptance criteria

  • Set a specific expiration date (such as12/31/24) for a Promo Link at the time of order via Tango API.
  • The expiration date must be at least one (1) day in the future (compared to the order date/time) and should not be longer than 1 year into the future.
  • Specify the timezone, with the timezone specified by (+/-) X hours offset from UTC (see ISO 8601). For example, 2023-10-12T09:18:12.123-07:00 is PDT. If no timezone is specified, it is assumed to be in the timezone the server is set to.

What is Disbursement Link?

Disbursement Link is a Tango product (web link) containing cash options. With Disbursement Link, your recipient chooses how to accept their reward—ACH (direct deposit), reloadable debit cards (push-to-card), PayPal, or branded gift cards. When you send a Disbursement Link, your recipient receives an email with the instructions to redeem and their reward options. To understand how your recipients can redeem Disbursement Link, see our recipient documentation how to redeem a Disbursement Link. ACH and push-to-card is only applicable to the US recipients.


See how to manage Choice products.