Manage email templates
Using Tango you can send digital rewards by email through Tango. Email templates help customize messages and branding that is used repeatedly when sending rewards. Email templates for reward delivery can be managed via the Tango API.
Note:
Custom email templates can be assigned and accessed at the Platform, Customer (Group), or Account levels.
Tango email template
In addition to supporting custom templates at the Platform, Customer, or Account levels, Tango supports one-off email templates that can be called by the optional ETID field, to override the default assigned email template. Contact your Tango Customer Success Manger, or email [email protected] for details.
You can configure the following attributes of the reward email template:
| Attribute | purpose |
|---|---|
| Template Name | A unique name enforced at platform level. |
| From Name | The Sender/From Name in your email. This name shows up next to your email address in the recipient’s inbox when the reward email is sent. It also appears as any {{from_name}} tags you insert in your email template. The From Name can be edited at the time of order. |
| Subject | The email subject line (up to 100 characters) that appears as the email subject for reward emails. This field can use Dynamic Tags; learn how to Use dynamic tags in email templates. |
| Header Image | A banner image which appears at the top of your reward emails. Header images must be 650 x150 in PNG or JPEG and Base64 encoded before they are passed to us via API. Standard image formats can be uploaded manually via Tango portal. Images that have different dimensions may appear distorted. See this document to learn more about Base64 encoding . |
| Primary Message | Hard-coded text, the {{message}} dynamic tag, or a combination of hard-coded text and Dynamic Tags. Dynamic tags only populate when corresponding fields have been filled out in the order. You can override the message body for any template when you Send rewards with Tango by selecting to edit the template per line item. The message body can be a maximum of 3,000 characters. |
| Customer Service Message | A link to the Tango support center by default. If you'd like to include your own customer-service information, clear the checkbox. By choosing not to use Tango’s customer support, you’re taking responsibility for providing first-tier support to your recipients. We highly recommend leaving this box checked. |
| Closing message | Hard-coded text, the {{from_name}} dynamic tag, or a combination of the two. |
| Accent Color | Is used for emphasis in the reward block; contains reward credentials and redemption instructions. |
Once created, an email template is assigned an ETID, which is used to identify that specific template when placing an order.
Here is a sample of our default template:
What are mustache tags
We support a variety of different dynamic tags that can be inserted into various elements.
| Mustache Tags | Description | Email template element(s) |
|---|---|---|
| {{message}} | This tag maps to the "Message" field in the Place Order method. | Message Body, Closing Message |
| {{recipient_name}} | This tag maps to the recipient first-name and last-name fields (concatenated) in the Place Order method, Blast Rewards Template, and Tango portal. | Message Body, Closing Message |
| {{reward_name}} | This tag maps to the reward name (Reward Link Preferred) that is being sent to the recipient. | Email Subject, Message Body, Closing Message, Customer Service Message |
Providing customer service to rewards recipients
By default, Tango provides tier-one customer service for rewards delivered via our email server, a fact reflected by the default Tango customer-service message that comes standard in email templates. However, if you are planning to provide your own tier-one customer service to reward recipients, you'll need to include a unique customer-service message when creating your email templates. If left blank, the default Tango customer-service message will appear.
How to tie email template to an account?
It's possible to tie an email template to a specific Account or Customer (Group) so that specific email template will not be accessible by any other Account or Customer (Group). If you'd like an email template to be broadly accessible by any Account beneath your platform, ensure access is set at the Platform level. Currently, this access-control feature is only accessible via the API, but it will be coming to email-template management in Tango at a later date.
How to set default email template?
Setting an email template as a default for an Account, Customer (Group), or Platform enables you to specify an email template for orders placed without a specified ETID. While an email template must be selected when placing an order through our Reward Genius web application, it is possible to place an order via the API or Blast Rewards without specifying an email template. If an ETID is not provided, our system will check for a default first at the Account level, then at the Customer (Group) level, and finally at the Platform level. If no default is found, the rewards will be sent on our standard Tango email template.
Sending emails
Use the sendEmail field (true/false) to specify whether or not Tango should deliver a reward email to the recipient. When the sendEmail= true, Tango sends the recipient email.
Updated 13 days ago