Manage email templates
Email delivery is the default mode of delivery to send digital rewards with Tango. Use the sendEmail field (true/false) to specify whether or not Tango should deliver a reward email to the recipient. When the sendEmail= true, Tango sends an email. To help customize messages and branding that's used repeatedly when sending rewards, we offer email template via Tango API.
Note:
Custom email templates can be assigned and accessed at the platform, customer (group), or account levels.
Email template attributes
You can find the following attributes in an email template:
| Attribute | purpose |
|---|---|
| Template Name | A unique name enforced at platform level. |
| From Name | The Sender/From Name in your email. This name shows up next to your email address in the recipient’s inbox when the reward email is sent. It also appears as any {{from_name}} tags you insert in your email template. The From Name can be edited at the time of order. |
| Subject | The email subject line (up to 100 characters) that appears as the email subject for reward emails. This field can use Dynamic Tags; learn how to Use dynamic tags in email templates. |
| Header Image | A banner image which appears at the top of your reward emails. Header images must be 650 x150 in PNG or JPEG and Base64 encoded before they are passed to us via API. Standard image formats can be uploaded manually via Tango portal. Images that have different dimensions may appear distorted. See this document to learn more about Base64 encoding . |
| Primary Message | Hard-coded text, the {{message}} dynamic tag, or a combination of hard-coded text and Dynamic Tags. Dynamic tags only populate when corresponding fields have been filled out in the order. You can override the message body for any template when you Send rewards with Tango by selecting to edit the template per line item. The message body can be a maximum of 3,000 characters. |
| Customer Service Message | A link to the Tango support center by default. If you'd like to include your own customer-service information, clear the checkbox. By choosing not to use Tango’s customer support, you’re taking responsibility for providing first-tier support to your recipients. We highly recommend leaving this box checked. |
| Closing message | Hard-coded text, the {{from_name}} dynamic tag, or a combination of the two. |
| Accent Color | Is used for emphasis in the reward block; contains reward credentials and redemption instructions. |
Tie email template to an account
It's possible to tie an email template to a specific account or customer (group) so that specific email template will not be accessible by any other account or customer (group).
If you'd like an email template to be broadly accessible by any account beneath your platform, ensure access is set at the platform level. The access control feature is currently only accessible via the API, but will come to email template management soon.
Default email template
Tango's standard email template is different from default email template. Standard email template is a pre-made email template provided by Tango, whereas the default email template may be the standard or any custom email template designated by you (as default). You can set a default template for your entire platform, group, or account, or restrict it to specific levels. The default email template will automatically be applied to all rewards in your order. There is no limit in the number of custom email templates you can create.
When you select a default email template for your account, customer (group), or platform, you include an email template for orders that are placed without a custom email template. While an email template must be selected when placing an order through our Tango portal application, it is possible to place an order via the API or send rewards without an email template. In such cases, our system will check for a default first at the account level, then at the customer (group) level, and finally at the platform level. If no default is found, the rewards will be sent on our standard Tango email template.
Customer service message via email template
By default, Tango provides tier-one customer service for rewards delivered via Tango's email server. If you're planning to provide your own tier-one customer service to reward recipients, you'll need to include a unique customer service message when creating your email templates. If left blank, the default Tango customer service message will appear.
Updated 11 days ago